Internet advertising UK and Ireland - small business case studies.

diadem: a headband worn as a symbol of dignity and distinction

These case studies describe how some Diadem clients have used the Internet to achieve their business goals.

Generate sales leads ( 1 Article )

In these case studies the primary purpose is business growth - by connecting with customers who use the Internet for communication, leisure and to find information. Targeted advertising prompts customers to respond by telephone, e-mail or to visit a store.
Sell products online ( 1 Article )

As with generating sales leads, the overall purpose is revenue growth but the primary objective is to secure online orders using e-commerce technology.