Internet advertising for small & local businesses

Achieve your business goals with online marketing

Diadem Business Solutions is an Internet advertising agency based near Belfast, Northern Ireland. Our target market is 'small businesses, sole traders and small charities in the United Kingdom and Ireland'.

Our business proposition is to help clients use the Internet to achieve their business goals. This usually means:

•  Generating sales leads
•  Selling products online
•  Reducing costs through self-help service
•  Seeking charitable donations and other support

The paragraphs below explain the rationale behind Diadem and the nature of the help it offers.

Migration to online marketing

The Internet has undermined many established business models with sales, marketing and customer service having experienced the greatest impact.

Traditionally, business ads in local newspapers and printed directories delivered results. But increasingly customers are turning to the Internet to find the goods and services they require.

Commissioning a website seems a logical response but an astonishing number never deliver the results expected (read our article Why do so many websites fail?).

Barriers to Internet Marketing

When implemented properly, Internet advertising is a successful and cost-effective means of achieving sales growth. For many small businesses, however, there remains a twofold problem:

1. They lack the technical skills to make it work
2. Specialist agencies focus on corporate marketing (and set their fees accordingly)

In the provision of online marketing services, sole traders, small businesses and charities are relatively neglected.

Diadem's proposition

Diadem fills this gap in service provision. We are a small business and we serve other small businesses. We offer the skills and experience to successfully promote your products or services online. Our service is defined by 3 characteristics: personal, affordable and pragmatic.

Personal

Online marketing for small businesses is dominated by huge national directories whose listings are based on standardised models with maximum use of automation. Listings are sold to as many clients as possible including those that compete with each other.

Diadem's approach is based on personal relationship. We give time and focus to your business, the specific issues you face and the results you need to achieve.

Affordable

As a general principle, Diadem's services are provided for a small monthly fee (and this usually includes providing a website if you don't have one).

The reason is that online advertising is a continuous process that requires measurement, review and adjustment. It also means the service can be funded from the sales it generates.

Our fees are within the budget of the market we serve and compare favourably to the cost of newspaper ads and directory listings.

Pragmatic

We work to an overriding principle: if it doesn't work, fix it or scrap it. And if you don't know if it's working, find some form of measurement.

From an accountant's perspective, advertising spend is just another overhead. However, we encourage our clients to see it as an investment, and to look for a satisfactory return.

In other words, your advertising activities - whether online or offline - must pay their way.

What next?

Contact us for a free consultation.
Read about how a heating engineer uses the Internet to bring in new business.